Automatically Send Clients Updates · ScaleProof Agency Hub

Automatically Send Clients Updates

This one simple automation has completely changed the way our clients handle communication at scale

Now, I usually don’t recommend automating client messages — real communication is very important when it comes to building real relationships (especially in the agency space)

This is more so about improving their experience by making sure clients actually see progress being made on a consistent basis, without draining resources from your team

Here’s the key idea:

People are more motivated and feel more secure when they see visible progress. This comes straight from a book called The Progress Principle — and it makes total sense.

Think about it like this…If you hired a construction team and saw them working every day, you’d feel way more confident in the outcome, right? It’s the same thing for your clients.

If your client gets a short email or Slack message every time you complete an important task, it builds trust, reduces stress, and gives them confidence that you’re actually delivering.

We set this up in a way that:

✅Triggers only when you want it to

✅Pulls task + project details

✅Uses ChatGPT to generate the update

✅Sends it via email or Slack

✅Looks clean and professional — no AI weirdness

You can either auto-trigger it when a task is completed or use a button so your team can choose when to send an update (my personal preference).

If you want the full breakdown, including: