112 Leads. Client Still Left. Here’s Why.

Most agencies guess what “success” looks like.

But the truth is: if you’re not measuring the right things, you can’t fix what’s broken — and you won’t know when things are slipping.

That’s how churn happens.

Clients don’t leave because of one bad week —They leave because there were red flags for weeks… and you didn’t see them.

Your job? Find these red flags (your client's 'success' metrics) and TRACK THEM!

For example if you run a lead gen agency, here are the 4 core metrics I recommend tracking for every client, every week:

👉 CPL (Cost Per Lead)

👉 CPA (Cost Per Appointment)

👉 Lead-to-Appt %

👉 Show-up %

Compare them weekly against your targets or benchmarks so you can spot when performance drops before your client feels it.

Sounds simple. And it is.

But almost no one is doing it—not until a client ghosts them, and it’s already too late.

Want to take it even further?

🧠 Go back through your exit interviews or client complaints.Then turn those into metrics you track.

This is how you spot red flags early.

This is how you actually retain clients.

And this is how you scale without wondering who’s about to churn next.

I break the full method down in a video I just dropped — including how to use this to literally predict churn.

Let’s stop losing clients over stuff we could’ve easily prevented.

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