Apr '24 (edited) • ☕ SCALBL LOUNGE (General Q&A)
P&L Sheet Template
Any chance we can get that P&L sheet you go over in the course where you break it down by immediate cash collected and forecasted revenue.
Side question that's related, whats a good ROI to work towards when paying for ads in terms of immediate cash collected versus customer lifetime value.
There are some niches where that first initial sale is pennies but the likelihood they stick with you based on the averages is prolonged so the CLV is great. However, there must be a fine balance on not needing to wait a whole year to make your desired ROI but also not limiting your buying power because you're trying to squeeze $10 CPA to make like $80 to $100 immediate cash for example.
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P&L Sheet Template
