I’m Ethan Mortenson — founder of Savant Barbershops, a 4-location chain built from nothing to over a million dollars in revenue. I started with an empty chair, maxed out credit cards, and no safety net. The only way I survived was by building systems that kept me booked out, even when walk-ins dried up.
Now I teach barbers, stylists, and shop owners the exact blueprint I used to scale:
- No fluff. No gimmicks. Just systems that work.
- I’ve helped barbers go from struggling to fully booked in weeks.
- Shop owners use these systems to create teams that win together.
This isn’t theory. It’s the playbook that built Savant — and it will work for you if you apply it.
If you’re tired of chasing walk-ins, hoping for clients, or burning out, you’re in the right place. The Booked Out System will give you the clarity, tools, and accountability to stay full, make more money, and love the craft again.