Why I Started Writing “Midnight Emails” and How It Changed My Sales Game

A few months ago, I was stuck.

Traffic was coming in. Clicks were decent. But conversions? Flat.

One night, I was working late — my house was quiet, my little daughter sleeping, the air filled with that peaceful stillness only midnight brings.

I opened my email editor… and instead of “campaign writing,” I just… wrote.

Not for the list.

Not for “my niche.”

I wrote as if I was talking to ONE person I truly wanted to help that night.

I didn’t think about formatting, open rates, or clickbait.

I thought about them — their long day, their hopes, their fears.

I made my words feel like a whisper in the quiet, not a shout in the crowd.

I hit send at 12:43 AM.

The next day, my inbox exploded — replies from people saying:

“It felt like you were in the room with me.”

“I don’t know why, but this email hit different.”

Sales went up 41% that week.

Same offers. Same products.

The only difference? I stopped writing for the masses and started writing for the moment.

And that’s the thing most affiliate marketers miss…

We get so caught up in “best practices” that we forget the only real best practice:

Make them feel like it’s just you and them.

Because the truth is… people don’t remember marketing.

They remember moments.

— Wasim Akram

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