3h • New Members Intro 🆕
MRR
Master Resell Rights (MRR)* means you buy a digital product and get the legal right to resell it _and_ let your buyers resell it too.
It’s a common model for digital products sold in marketing, Skool, and “make money online” niches.
How it works
**Right** **What you can do**
**Resell Rights** Sell the product to others. You keep 100% of the profit.
**Master Resell Rights** Same as above,
PLUS you can sell the resell rights to others.
**Private Label Rights (PLR)**
Edit the product, put your name on it, rebrand it. Often more expensive.
So with MRR, you get the product, a sales page, and sometimes emails/ads. You can sell it for $100, keep the $100, and the buyer can resell it for $100 too.
Why people use it
1. Fast product: No need to create content. You get a ready-made course/ebook/templates.
2. 100% profit: No revenue share to the creator.
3. Upsell potential: Sell the product cheap, upsell your own coaching, Skool membership, or services.
The catch
1. Low perceived value: If 500 people sell the same MRR product, it looks spammy and hard to sell at full price.
2. No differentiation*: Buyers get the same content. You win on positioning, bonus, and audience trust.
3. Quality varies: Lots of MRR is outdated or low quality. Check it before selling.
4. Legal risk: Some “MRR” sellers don’t actually own the rights. If it’s stolen content, you’re liable.
Where MRR makes sense
- As a bonus, to make your offer stack stronger: “Buy my Skool membership, get this MRR course + my templates”
- As a low-ticket front-end $42 offer to build your email/list
- If you’re willing to rebrand + add value, so it doesn’t look generic
Where it doesn’t
- As your main brand/product. People buy from _you_, not from a PDF 200 others are selling.
- If you don’t plan to add bonuses, case studies, or support.
Bottom line: MRR is a shortcut, not a business. It works best as leverage for your own offer, not as the offer itself.
Want me to show you how to bundle MRR with a Skool group so it actually converts and doesn’t look spammy?
1
0 comments
MRR
skool.com/samgicheha
Helping Beginners and digital marketers make more money in the online education industry and live their best life.
Leaderboard (30-day)
1
+363
2
+134
3
+132
4
+106
5
🔥
+96
Powered by