Jul 17 • MINDSET TIPS
The Secret That Changed My Business Forever
Most people think the turning point in my business came from making more sales.
But it wasn’t revenue that changed everything...
It was deciding who I refused to work with.
I learned this from Russell Brunson — and it hit me hard.
“The goal isn’t just to make more money. It’s to build a business where you’re EXCITED to serve the people you work with.”
So I got radically honest.
I stopped trying to please everyone.
And I started building everything — my offers, interviews, and community — around one specific type of person:
1.) Someone who wants to be coached
2.) Someone who’s ready to change
3.) Someone who’s done tolerating average
Since then…
I don’t wake up dreading sales calls.
I don’t get stuck convincing the wrong people.
And I don’t deal with emotional drama, chargebacks, or burnout.
Because I ONLY work with my ICP — my Ideal Client Profile.
The ones who match 80–100%.
The ones who are hungry, coachable, and emotionally ready.
I built this business so I could wake up excited to serve.
Not just to make money — but to build a community I’m proud of.
If you’re building your business (or rebuilding it)...
Take this seriously:
The quality of your clients will determine the quality of your life.
Want help building your ICP or scaling around it?
Drop a comment or DM me the word "ICP" and I’ll share the same framework I use inside our placement + coaching program.
Let’s build a business that feels like home — not a prison.
#salescoaching #entrepreneurlife #idealclient #skoolcommunity #highticketsales #remotesales #russellbrunson #inboundsales #businessgrowth #salesmentorship
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The Secret That Changed My Business Forever
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