Need help regarding pricing my client for google ad

Hi, hope everyone is fine. My main question is from Sajawal but I would love to get suggestions and help from all the community members.

I have a client for whom I created security website. His business is located in California. Today he was saying that he wants to run google ads and i also suggest him to run that.

Now the thing is that he mostly do work on result base. Its my first time running ads for my clients. I have learn google ads but didn’t run yet. Im very confident that I will bring leads to him. But i dont know how to quote him the price.

I heard that marketers charge setup fee and after that they take 20% of ad spent.

When i was talking with him he offers me 20% of the revenue he will earn from that lead that i will take to him.

So, if I go with this do i have to charge him set up fee separately?

I want the suggestion from experts. Sajawal, I will very appreciate if you guide me.

Regards,

Zamad Khan

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