After Spending 3M on Meta Ads for a Client I understood many challenges and I'll try to make it easy for everyone.
Focus on Branding From Day 1: Most of the brands say that its not necessary in start we'll do it later, But the most important time is your early time period.
Invest In Content: Mostly Marketers focus on just LP and Campaings but content is a must for consistent growth.
Cusomer Service: This Team should be very efficent because we got 20000+ Msgs from whatsapp, Instagram and messenger in 1 Year. so, to make sure your conversion rate more high you must have to be serious with social msgs.
Communication: As a Marketer its our job to aware and convince our clients for all these situations beacuase if he/she will convinced then their business start growing and we're also keep growing.