24d (edited) • Load Decisions
Why Someone Else Takes the Load You Won't
One of the biggest mistakes I see in trucking is assuming a load is either "good" or "bad."
Most loads are context-dependent.
For example:
A 90-mile load posted for $350 came up recently.
For my operation, it didn't make sense.
But that doesn't automatically mean it was a bad load.
Someone else may have:
- Been heading home
- Needed to reposition
- Had a dedicated customer nearby
- Been setting up a stronger reload
- Been running a local day-rate model
- Had lower operating costs
The interesting question isn't:
"Who is dumb enough to take that load?"
The interesting question is:
"What problem are they solving that I'm not?"
The longer I operate, the more I think freight can be evaluated three different ways:
Revenue per Mile-- Good for comparing similar loads.
Revenue per Day-- Good for local and short-haul operations.
Revenue per Week-- Good for understanding the bigger picture and overall profitability.
A load that looks terrible by one metric can make perfect sense by another.
That's why I try to understand the context before judging the decision.
Discussion Question
What's your primary decision metric?
- Revenue per mile?
- Revenue per day?
- Revenue per week?
- Something else?
And has that changed as you've gained experience?
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Why Someone Else Takes the Load You Won't
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