Instant Market Research with ChatGPT
I'd like to share some use cases for AI that you can easily apply in your business. You can expand the prompts further if you want more in-depth responses, but this is just to get you started. You can ask ChatGPT to write the prompt for you. I will also try to give you options with the free tools rather than paid ones.
💡 BUSINESS VALUE: Quickly uncover industry trends and customer pain points without hours of manual research
🛠 TOOLS NEEDED:
📋 STEP-BY-STEP INSTRUCTIONS:
✅ FREE CHATGPT WORKFLOW
🟢 BASIC PROMPT: Give me the latest trends and challenges in [YOUR INDUSTRY], summarised for a small business owner.
🧠 POWER PROMPT: I run a small business in the [INDUSTRY]. My typical customer is [describe persona]. Can you give me:
  1. The top 3 current trends affecting this industry?
  2. The biggest challenges my customers are likely facing?
  3. How should these trends shape my marketing strategy over the next 6 months? Format it in bullet points for quick reference.
⚡ PRO TIPS:
  • Run this monthly to stay ahead
  • Use customer info for smarter insights
  • Turn outputs into content, offers, or emails
📌 EXAMPLE OUTPUT:
  • Trend: Demand for faster shipping and eco-friendly packaging
  • Challenge: High cost of sustainable logistics
  • Strategy Tip: Highlight any “green” or speed-related benefits in your messaging
⏱ TIME TO COMPLETE:5 minutes
📈 EXPECTED ROI: Better strategy, faster decisions, more relevant content
🏷 CATEGORY: Strategy, Content, Social
Let me know if you have any questions!
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Zara Imrie
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Instant Market Research with ChatGPT
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