5d • General discussion
The One Thing Most Agents Skip When Learning a New Product
I’ve noticed something across the industry:
Agents spend hours studying product features…
but almost no time studying how clients actually think.
Understanding psychology is often more valuable than understanding underwriting.
Because people don’t buy based on:
❌ riders
❌ tables
❌ charts
They buy based on:
✔ safety
✔ clarity
✔ trust
✔ simplicity
Master the human side, and every product becomes easier to explain.
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The One Thing Most Agents Skip When Learning a New Product
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