Jun 23 • Branding
BRAND BREAKTHROUGH INSIGHT: Principle #1 – Self-Awareness Is Power
BRAND BREAKTHROUGH INSIGHT: Principle #1 – Self-Awareness Is Power
I’ve spent the last decade building a brand presence rooted in identity, integrity, and real connection.From in-person communities to online movements, one truth has never changed:
👉 You can’t build a powerful brand from a version of you that no longer exists.
That’s why I don’t teach trends—I teach transformation.
Through my journey, I created the 12 Principles of Breakthrough to Become, a framework for building a brand that reflects who you are, not just what you do.
Let’s start with Principle #1: Self-Awareness Is Power.
“You cannot become what you’re not willing to see.”
Before strategy, visibility, or monetization... comes clarity.
You must:
- Identify who you’ve been
- Be honest about who you’ve pretended to be
- Reclaim who you’re truly called to become
This is where it begins. This is where your breakthrough lives.
🪞
What identity story are you holding onto that no longer fits who you're becoming?
Drop a comment below—I want to hear your reflections.
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BRAND BREAKTHROUGH INSIGHT: Principle #1 – Self-Awareness Is Power
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Élevé Society is an identity led personal branding community designed for women building powerful, identity-led personal brands.
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