10d • General discussion
Build a Speaker Brand That Actually Books Paid Gigs
Let's be real about building a speaker brand that actually pays.
Your messaging isn't just about what you say from stage.
It's about the problem you solve and who you solve it for.
Think about it like this: When someone asks what you speak about, can you answer in one clear sentence? Or do you ramble through five different topics hoping something sticks?
Your brand message should hit like this: "I teach [specific audience] how to [solve specific problem] using [your signature approach]."
That's it. Clean. Clear. Memorable.
But here's where most speakers mess up, they nail the message but forget the assets that actually book the gigs.
No professional headshot? You're losing opportunities before the conversation even starts.
No speaker reel? Event planners are moving on to someone who shows proof they can deliver.
No speaker sheet? You're making it harder for people to say yes to booking you.
The good news? You don't need a massive budget to start. Negotiate video footage into your early speaking contracts. Build your assets while you're building your reputation.
Your brand isn't just what you say about yourself.
It's what people see when they're deciding whether to cut you a check.
Ready to build a speaker brand that books and pays? Our Speaker Starter Kit walks you through exactly what you need to position yourself as the go-to expert in your space. Grab it free and start building the brand assets that turn speaking opportunities into consistent income.
Grab it here: https://couchtopodium.com/speakerstarterkit668357
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Build a Speaker Brand That Actually Books Paid Gigs
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I’m Dr. Laura, the Profitable Speaker Coach. I teach you to turn conversations into cash + monetize every stage for your biz, book, or brand. 💼
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