Build a no-show recovery sequence. Today.
3 messages, 3 channels, 24-hour window:
— Hour 0 (the moment they no-show): SMS — “Hey [name], looks like we missed each
other. Anything you’d like me to address before we reschedule? Here’s my calendar: [link]”
— Hour 4: Email — short, specific to whatever they said they wanted on the booking form.
Calendar link.
— Hour 24: Personal voice memo (yes, voice — feels human, almost nobody does it) on
whatever messaging app you have them on. 30 seconds. Reschedule link.
Most operators recover 30–45% of no-shows with this. If you book 40 calls a month and
currently no-show at 35%, that’s 4–6 extra calls a month for the cost of writing three
templates once.
Drop in comments when you build it. I’ll review.