16h • General discussion
Not everything shows up in ads manager
Following up on yesterday’s post, here’s what the ad spend looked like:
About $942 spent
26 purchases
$36 per purchase
Nothing crazy on paper. But the goal wasn’t just online sales. It was to drive in-store traffic and bring in customers who come back again and again.
For the sandal we were pushing:
Revenue up 42%
Units up 23%
A lot of that came in-store. That was the whole point of tightening the radius.
We can make some tweaks, but I consider this a big win.
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Not everything shows up in ads manager
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I run a 60+ year shoe store. Real retail wins, losses, and lessons. What’s working, what’s not, shared in real time.
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