Signing off your emails...
I came across this post earlier today and it hit my nail on the head! If you’re ending your cold emails with “Do you have 30-minutes for a demo?” or “Book time with my calendar link {here}”, like I do, we may be missing out on a load of replies. Most sellers are prospecting busy people! To them time is one of their most valuable assets. So by asking for 30-minutes in a cold email, all we do is increase resistance.
Instead, the post suggested, try out a closed-ended CTA like one of these:
· Worth a chat?
· Sound interesting?
· Would you like to hear more?
· Worth me sending over a 30-second video?
· Seem interesting?
· Would that be helpful?
· Interested in hearing more?
· Am I barking up the right tree?
· Is [X] top of mind?
· Curious if you're seeing that?
· Explored anything similar?
· Is this relevant right now?
· Can you relate?
· Something you’ve considered before?
I have no idea whether this is likely to boost response rates, but it's worth a try. Sound interesting?
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1 comment
Michael Wilkinson
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Signing off your emails...
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