8d • General discussion
Stop Playing Wrong Game
Most Aussie brick-and-mortar businesses are playing the wrong game.
They think they sell products.
They don’t.
They sell:
• Speed• Certainty• Convenience
That’s it.
Look at Bunnings.
Same products = cheaper online - People still drive 30 mins to go there
Why?
Because it’s easy. Predictable. Fast.
👉 The real lesson:
Stop competing on price. Start charging for removing friction.
What to fix:
•Make it faster (service, checkout, access)
• Make it certain (stock, pricing, guarantees)
• Make it easier (bundles, delivery, done-for-you)
If customers can get it cheaper online and still choose you… You’ve won.
Question: What friction are your customers putting up with right now?
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Stop Playing Wrong Game
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