Mar 31 • General discussion
Destroy Most Aussie Business Ads in 5 Minutes
Here’s the core lesson from Claude Hopkins (Google him).
Most small Aussie businesses are running ads, websites, flyers…based on opinions.
“What looks good”“What sounds professional”“What the competitor is doing”
Hopkins built entire campaigns on the opposite:
Test it.Measure it.Keep what works.Kill what doesn’t.
No ego. No guessing.
Right now, if business is slow, this is where you’re losing:
You run one version of an ad… and hopeYou write one headline… and leave itYou build one offer… and never test it
That’s not marketing.That’s gambling.
Hopkins’ way is simple:
Run two versions.
Example:
Ad 1:“Professional landscaping services”
Ad 2:“Get a clean, low-maintenance yard without spending your weekends on it”
Same service.Different message.
Let the market decide.
Whichever gets more calls…that’s the winner.
Then improve it again.
Small tweaks = big money:– Headline change– Offer change– Call to action– Price framing
The Aussie businesses that win aren’t guessing.
They’re testing, tracking, and doubling down on what actually brings in customers.
That’s the game.
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Destroy Most Aussie Business Ads in 5 Minutes
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