He went from £300 in his bank to $104k/month in 9 months.

Jay Hiette

8d • General discussion

So I few weeks back I interviewed Sol.

Did everything "right" — good school, good grades, good job.

Then he met a tattooed entrepreneur in Bali playing paddle and his entire worldview collapsed.

Not because the guy was rich. But because Sol asked himself one question he'd never asked before:

"Is the best case scenario of my current path actually the life I want?"

The answer was no. And that no changed everything.

Here are the 7 lessons I pulled from our conversation that I think every single one of you needs to hear:

(full podcast dropping on Saturday so stay stoked for that)

1. You are the master of your own destiny

Soul was suicidal as a teenager. He was blaming the world. One day he just stopped. He realized he was choosing to feel the way he felt. That radical ownership didn't just save his life — it built his business.

2. The best case scenario question

Before you grind harder, ask yourself — if everything goes perfectly in the next 5 years on this path, is THAT the life you want? If not, you're climbing the wrong ladder entirely.

3. You don't need to be an expert

A 3/10 can absolutely coach a 0/10. Sol had 5,000 followers when he signed his first clients. The people who need you exist right now. Stop waiting until you feel "ready."

4. Volume beats strategy every time

Don't strategize your first 100 posts. Just post. Nobody's watching. Nobody cares. That's the gift. Use that invisibility to find your voice and then double down on what works.

5. The Results Flywheel

This is what took him to 104k. Get clients insane results → film testimonials → attract referrals → sign new clients. Do this on repeat. Marketing becomes almost irrelevant when your delivery is elite.

6. Trust your gut — always

The most expensive mistakes Soul made weren't strategic. They were moments he ignored his gut on hiring and on clients. Your instincts are data. Use them.

7. Stop thinking selfishly — think impact

Sol drove a van down the Australian east coast alone for 2 weeks. When he came back he realised he'd been playing too small, only thinking about himself. The moment he shifted to "how do I change my industry" — his business exploded. Ironically, the money always follows the mission.

The difference between the people who win and the people stuck complaining in comment sections?

The ones who win just got out of their own way and did the thing.

Which lesson stuck out to you the most? want some feedback in the comments.

Again full 40 min conversation coming out on Saturaday! (don't forget going live tomorrow to answer questions -> check the calendar section to find the time)

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