The most frustrating thing for me when I walk into a store is meeting a sales persons who does not know the product they are selling. As a potential Real Estate Agent, I believe that I have to practice what I preach. While marketing and negotiating properties is very important, understanding what I am selling is key to becoming a trusted professional. I often remember a key word of advice that one of my ex-employers once shared with me. He said that if I know the product ten minutes before the client, the client sees me as a professional and as more knowledgable than him. The knowledge builds credibility, prevents costly mistakes, and allows me to guide clients with confidence while knowing when to refer legal matters to an attorney. (basically, knowing my limits) The knowledge also will allow me to ask the right questions, save the clients from months of delays, or unrealistic expectations, and potential significant legal cost" You don't know what you don't know" can become potentially dangerous in this business, especially in land dispute. Terminologies are important. It also, would make me stand out in becoming an advisor rather than just a salesperson, as well as protects my reputation, and helps to build strong networking relationships. The knowledge also attracts not only buyers but investors, who can bring more business for me., because being able to discuss these topics intelligently makes me far more valuable.