Came Across this and thought I would share.
The 44% is compiled of the following:
Agent’s knowledge of the neighborhood: 11% • Agent has caring personality/good listener: 5% • Agent's commission: 4% • Agent’s association with a particular firm: 4% • Agent seems 100% accessible because of use of technology like tablet or smartphone: 3% Professional designations held by agent: 1% • Other: 5% (Missing 10%)