The secret to authentic cold calling? Be childlike curious.

Alex Hormozi dropped a gem that completely flips traditional sales psychology on its head: If you want to sound truly authentic on the phone, stop trying to sound like a polished executive. Be childlike curious.

When you approach a prospect with genuine, childlike curiosity about their situation, everything changes. Instead of setting off their "salesperson alarm," you disarm them. They don't feel pitched—they feel heard. Because you are genuinely interested in their problem, they naturally open up, drop their guard, and tell you everything you need to know to close the deal.

The shift is simple:

The Old Way: Pushing your pitch, forcing the features, and acting like the smartest guy in the room.
The Hormozi Way: Asking open, curious questions, digging into why they are selling, and letting them guide you to their pain points.

Next time you pick up the phone, drop the aggressive sales persona. Bring curiosity, ask real questions, and let the prospect sell themselves on why they need your help.

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The secret to authentic cold calling? Be childlike curious.