Quick one for the builders here. π
You post your build update, the likes roll in, other founders cheer... and none of them ever buy. π¬
That's the trap: building in public pulls in an audience of other BUILDERS, not BUYERS. You can have 10k followers and zero paying customers β the dashboard looks the same until you pressure-test it.
The fix isn't "stop building in public." It's: stop reading applause as demand, and go find the rooms built around the PROBLEM β complaint threads, "alternatives to ___" searches, 2-star competitor reviews. That's where buyers actually are. πͺ
Today's newsletter walks through exactly how to find those rooms (and what to do once you're in).
π€ Builders β where did your first paying users actually come from? The feed, or somewhere else?