Most entrepreneurs do this:
Fully build → Launch → Hope people want it
Smarter approach:
Partially build → Pitch & Validate → THEN fully finish the build
Here's why this matters 👇
🔹 Real estate example 🔹
Agent wants to launch "VIP Home Buying Concierge" service.
Starts building vendor relationships for luxury spa features - jacuzzis, high-end bathroom fixtures, golden toilet 🚽
Spends 3 months on it.
Then pitches to actual buyers and discovers... they don't care much about golden thrones (sorry! 😆)
They want connections to high-end KITCHEN suppliers. Wolf ranges. Sub-Zero fridges. That's what drives resale value and daily use.
Wrong assumptions = wasted time, money, energy 😫
→ The fix? Test your offer BEFORE fully building the thing
Here's how:
✅ Pitch to 5-10 target clients (offer beta pricing for feedback)
✅ Watch where they light up vs hesitate
✅ Adjust based on their ACTUAL responses
✅ THEN build the right thing
You can even pre-sell something that doesn't fully exist yet. Take deposits. Create a waitlist. Use that validation to build with confidence.
Better to discover your positioning is off in Month 1 than Month 6.
🔥 Think Kickstarter model: validate demand first, build second 💪