A note on business infrastructure.
I’ve been looking at a few different business setups this week,both my own and others'. A recurring observation: most people are losing potential revenue not because their product isn't good, but because their digital "front-end" isn't communicating that quality.
​It’s a common gap. We get so deep into the work that we stop seeing how the brand actually appears to someone encountering it for the first time.
​I’m curious what others here are prioritizing are you currently focusing on volume (getting more people to see you), or conversion (making sure the people who find you actually stay)?
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Nancy Lee
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A note on business infrastructure.
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