🎉👑 Mega Rosca de Reyes Brings Vallarta Together 👑🎉
If you were anywhere near downtown this week, you probably felt it — Puerto Vallarta turned a January tradition into a city-wide celebration. The Mega Rosca de Reyes stretched nearly two kilometers along the Malecón, from the lighthouse all the way to the Muelle de los Muertos, drawing around 18,000 people to share bread, hot chocolate, music, and a true community moment.
Locals, expats, and visitors all mixed together, walking the route, chatting with strangers, and waiting to see who would find one of the tiny figurines hidden inside the rosca. For many longtime residents, it was a familiar ritual done on a massive scale. For newer expats, it was one of those rare “this is why I live here” moments — no invitation needed, just show up and join in.
City officials framed the event around hope, unity, and Vallarta’s positive energy, and honestly, that vibe was easy to feel. Kids took photos with the Three Kings, families lingered instead of rushing, and the whole thing felt welcoming and very human. It’s a reminder that life here isn’t just beaches and sunsets — it’s shared traditions that pull everyone into the same story.
✨ For expats especially: events like this are one of the easiest ways to feel connected. You don’t have to know every custom perfectly — just being present is enough.
👉 Did you go? Or was this your first time hearing about Rosca de Reyes? What local traditions have helped you feel more at home in Vallarta?
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🎉👑 Mega Rosca de Reyes Brings Vallarta Together 👑🎉
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