Nov '24 (edited) • General discussion
Customers (Agency Owners)
Was talking to someone lately about where to get customers (as an agency owner). I gave them my two cents:
Customers can come from anywhere. However, you have to provide some value upfront.
What used to work:
- White papers
- Webinars
- Ebooks
Forget it. This is 2024.
Social media and conversational AI is where it's at.
Case in point: I regularly use Reddit; it's a great platform to meet people looking to try new things.
Reddit users are some of the most tech-savvy on the planet, so it's not an easy sell.
But if you answer people's questions honestly, you'll find they're very receptive to your product/service.
The same can apply to other socials like LinkedIn, X, Instagram, or TikTok.
The future of sales and marketing, as well as customer acquisition, is social.
What do you think?
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Customers (Agency Owners)
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