- Stacking means combining (or overlaying) multiple list types/criteria on the same property or owner.
- Instead of marketing to every lead in one list, you target the owners who appear in 2 or more lists (stacked), which shows higher motivation.
Identifies High-Motivation Sellers
Saves Marketing Cost
Boosts Conversion Rates
Prioritization & Segmentation
Works Across Multiple Niches
Stacking is about quality over quantity.