The "Sell by Chat" Play – Ask, Don’t Pitch!

I want to introduce a simple yet powerful approach to how we connect with prospects and clients: "Sell by Chat". The premise is straightforward—it’s less about pushing your service and more about truly understanding and connecting with people. It’s not about the hard sell; it’s about leading with service and meeting people where they are.

Instead of leading with a pitch, try this: ask your prospects:"What’s your timeline and biggest snag?"

This is a conversation opener that immediately shifts the tone from transactional to relational. You're opening up the door for them to share what’s really going on in their world. What problems are they facing? What’s causing the delay? When you ask this question, it shows you're genuinely interested in solving their challenges rather than just trying to close a deal.

Here’s the kicker—don’t overwhelm them with your full range of services. Once they share their challenges, offer one simple, clear next step. Maybe it’s scheduling a follow-up call, sending them a valuable resource, or connecting them with someone who can help. Keep it focused. Offer one actionable step that can move them forward.

This approach has been effective in building authentic relationships. By focusing on understanding instead of selling, you’re positioning yourself as someone who is there to help, not just close the deal.

This shift might seem subtle, but I promise it will create a more engaged, authentic relationship. Keep me posted on how it goes!

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