- Systemize Anything you do more than twice should live in a checklist, playbook, or SOP. This creates repeatable excellence and makes it possible for someone else to step in without reinventing the wheel. Example: A listing launch checklist ensures nothing is missed, no matter who runs it.
- Automate If tech can do it, let tech do it. Automations handle repetitive touches so you don’t have to. Example: CRM drips, text replacements, Text Blaze snippets, or a SlyDial broadcast to clients about rate changes.
- Delegate Offload $10/hr work so you can focus on $1,000/hr activities like negotiating, prospecting, and building relationships. Example: Have a transaction coordinator or VA handle paperwork, MLS entry, or scheduling.
- Delete Ruthlessly cut tasks, expenses, and distractions that don’t serve ROI or client experience. Example: Stop posting time-sucking social graphics that bring no engagement.
Core principle: Done is better than perfect. The superpower is implementation. Every time you touch a task, ask yourself: should I Systemize, Automate, Delegate, or Delete this?
1-3-1 Framework
A decision-making tool that forces ownership and problem-solving.
- 1 Problem → State the issue clearly.
- 3 Options → Brainstorm three possible solutions.
- 1 Recommendation → Choose the best option and explain why.
Example in real estate:
- Problem: Buyer has lost out on 3 offers.
- 3 Options: Increase earnest money, add escalation clause, target stale listings.
- 1 Recommendation: Use an escalation clause—fits buyer’s risk tolerance and keeps them competitive.
Why it matters: Instead of dropping problems on you (or their broker/coach), agents learn to think critically, weigh options, and commit to action.
Together, SADD and 1-3-1 give your agents both the filter (SADD: what to do with every task) and the decision system (1-3-1: how to solve problems without bottlenecking you).