I used to undercharge because I assumed people couldn’t afford my services.
It sounded considerate—but I was making the decision for them and avoiding the discomfort of fully owning the value of my work.
That can look like lowering your price, adding unnecessary bonuses, or giving away coaching before someone commits.
Before changing your price, ask:
“Does the price need to change—or am I uncomfortable being valued at this level?”
You don’t need to convince everyone. Clearly name the value, share the investment, and allow them to decide.
💭 What comes up when you say your price out loud?