May '24 • BOLO Brands
🦙Base Layer BOLOs 💰
1. Allbirds
- Makes Merino and blended clothing in addition to shoes
- Merino shirts sell for around $30 on eBay
2. Alps and Meters
- Fancy outerwear brand that also makes Merino wool products
- 121% sell through rate with the "Merino" modifier
- Market size of 82 units
3. Arcteryx (Arc'teryx)
- Major outerwear brand with a line of Merino wool products
- 122% sell through rate
4. Cloud Veil
- 270% sell through rate
- Long sleeve base layer shirt sold for $23 on eBay (example)
5. Finister (Finery)
- Very small and niche brand
- 100% sell through rate
- Mostly sweaters and beanies, some Merino base layers
6. Giro
- Cycling brand
- 52% sell through rate (potentially low due to data anomaly)
- Pick up anything from this brand
7. Helly Hansen
- Highest sell through rate at 1,000% for Merino base layers
- Shirts sold for $15-$31 on eBay (examples)
8. Hill City (Huckberry brand)
- 88% sell through rate
- Market size of 17 units
9. Ibex
- Average sale price quite a bit higher than SmartWool and Icebreaker
- 325% sell through rate (highest in the first half of the list)
- "Woolies" line is popular
10. Icebreaker
- 114% sell through rate
- Market size of 3,000 units
- Holds resale value well
11. Janus
- Made in Norway, very expensive brand
- 160% sell through rate
12. Jockey
- Running brand
- 100% sell through rate
- Market size of 22 units
13. Minus 33
- 210% sell through rate
14. Ministry of Supply
- 68% sell through rate
- Market size of 79 units
- Pick up anything from this brand
15. Mons Royale (Mons Royal)
- 31% sell through rate
- Market size of 259 units
- Sometimes sold at REI and other outdoor stores
16. Mountain Hardwear
- Well-known outdoor brand
- 88% sell through rate
- Market size of 47 units
17. Outlier
- Fancy brand
- 122% sell through rate
- Average sale price of $88
18. Ovoxo
- 100% sell through rate
- Average sale price of $55
19. Patagonia
- Well-known brand that makes Merino base layers
- 221% sell through rate
20. Paradox
- Bargain brand, sold at Costco and potentially Walmart
- 68% sell through rate
- Market size of 261 units
21. Rapha
- Cycling brand
- 244% sell through rate
- Market size of 86 units
22. REI (REI Co-op)
- Basic outdoor brand
- 225% sell through rate for Merino products
- Market size of 52 units
23. Ridge Merino (SmartWool line)
- 83% sell through rate
- SmartWool's Ridge line
24. Rïs Merino
- UK formal wear brand that also makes Merino wool products
- 149% sell through rate
- Average sale price of $38
25. SmartWool
- Largest Merino brand by market size (3,900 units)
- 143% sell through rate
- Average sale price of $32
26. Unbound Merino
- Extremely high 590% sell through rate
- T-shirts selling for $51-$70 used on eBay (examples)
27. Western Rise
- 200% sell through rate
- Shirts selling for $20-$60 on eBay (examples)
28. Wool&Prince
- Fancy brand
- 31% sell through rate
- Market size of 70 units
29. Woolpower
- Swedish brand that specializes in base layers
- Sells well on eBay, with used items going for $35-$124 (examples)
30. WØLX
- 91% sell through rate
- Market size of 69 units
- T-shirts selling for $24-$34 used on eBay (examples)
Please note that some information, like specific product pricing or market sizes, may have changed since the text was written.
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🦙Base Layer BOLOs 💰
