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Jun '24 (edited) • BOLO Brands
📉 60 NON BOLO Brands Avoid THESE ⚠️
This list is organized by Brand overall and not specific categories, but should give you the big picture on brands to avoid in general. Other categories within some of these brands may have better STR and could be worth picking up if they meet your metrics.
1. A New Approach (10%) - Found at Walmart
2. A New Day (11%) - Target brand
3. Ann Taylor (6%)
4. Apartment 9 (10%)
5. Aeropostale (9%)
6. Banana Republic (9%)
7. BCBGMaxAzria (9%)
8. bdg (6%) - From Urban Outfitters
9. Cable and Gauge (11%)
10. Champion (10%)
11. Charlotte Russe (5%) - Mall brand, fast fashion
12. Club Monaco (7%) - Canadian brand
13. Cloth & Stone (10%) - Anthropologie Brand
14. DKNY (11%)
15. Ellen Tracy (9%)
16. Evan Picone (11%)
17. Xhilaration (7%) - Walmart brand
18. Express (10%)
19. Fila (11%)
20. Forever 21 (5%) - Mall brand, fast fashion
21. Gap (9%) - Lower price point casual clothing
22. Gildan (10%)
23. H&M (10%)
24. Inc or International Concepts (11%)
25. Izod (10%)
26. J Brand (7%)
27. J Crew (10%) - Includes J.Crew Outlet items (with two diamonds on the tag), which may have a lower sell-through rate than original J.Crew products
28. Jessica Simpson (9%)
29. Joe's Jeans (9%) - Noted as selling slower
30. Joey (9%)
31. Lauren Conrad (11%) - Noted as selling much slower
32. The Limited (7%) - Mall brand
33. LuLaRoe (10%)
34. Madewell (9%) - Noted as having a slow sell-through rate for women's tops
35. Motherhood Maternity (9%)
36. Morona (10%) - Found at Walmart and Target
37. Nannette Lepore (9%)
38. Nautica (11%)
39. New Balance (9%)
40. New York & Company (8%)
41. Nicole Miller (10%)
42. Nine West (9%)
43. No Boundaries (11%) - Walmart brand
44. Old Navy (9%) - Lower price point casual clothing
45. Page (10%) - Anthropologie brand, but may include other brands with "Page" in the name
46. PacSun (6%)
47. Philosophy (8%) - Philosophy Republic sold at Nordstrom and Walmart
48. Rafaela (9%)
49. Rachel Zoe (11%)
50. Rebecca Taylor (9%)
51. Reebok (7%) - For women's clothing only
52. Route 21 (8%) - Mall brand
53. Sag Harbor (11%) - Department store brand
54. Shane (11%)
55. So or So (9%)
56. Styling Co. (11%)
57. Urban Outfitters (6%) - See bdg brand
58. Vince Camuto (9%)
59. Wild Fable (10%) - Target brand
60. We The Free (10%) - Anthropologie brand
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📉 60 NON BOLO Brands Avoid THESE ⚠️
