Why chasing leads doesn’t create stability
Chasing leads feels like progress.
But most lead strategies are transactional — once the activity stops, the results stop too.
That’s why more leads often create more pressure, not more stability.
The real shift happens when effort moves from constant reaction to structured systems that compound over time.
A useful question to sit with:
If I stopped pushing today, what would still be working for me tomorrow?
That distinction will come up often here.
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Kelly Norris
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Why chasing leads doesn’t create stability
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