If your outreach message looks like a copy + paste script sent to 100 strangers⦠itās probably hurting your brand more than helping it.
I received a message that instantly showed one big mistake many people make in business š
They clearly hadnāt taken time to actually look at my profile, understand what I do, or personalize the conversation.
š” Hereās the truth:
People donāt want to feel like a number on your lead list.
Before you ever send a DM, do this FIRST:
ā
Check their profile
See what they do, who they help, and if theyāre even your ideal audience.
ā
Engage before messaging
Like a post, leave a genuine comment, interact with their content first.
ā
Personalize your message
Mention something specific from their page so they know itās real.
ā
Lead with connection, not commission
Build relationships first. Sales come after trust.
ā
Ask, donāt pitch
Start conversations naturally instead of forcing an offer.
š« What NOT to do:
ā Generic āHey hunā messages
ā Fake compliments
ā Instant sales pitches
ā Messaging people who clearly arenāt your audience
ā Acting interested only to sell something
š„ Smart business owners know this:
Warm leads convert better than cold spam.
Your reputation matters online. Every message you send either builds trust⦠or breaks it.
Drop a š below if you agree that relationship marketing beats random cold DM tactics every time.