26d ⢠General discussion
Why Great Books Sometimes Fail đ
I once worked with an author who spent 2 years pouring their heart into a manuscript. The writing was excellentâbut when they hit âpublish,â sales barely moved.
The reason? The book looked unpolishedâthe cover didnât connect with readers, the formatting was messy, and there was no marketing plan in place.
After we redesigned the book and launched a targeted marketing strategy, their sales increased dramatically.
⨠The lesson: Writing the book is only the beginning. Publishing and positioning it properly is what helps it find readers.
đ Iâm curious, have you ever picked up a book with a great story but poor presentation? How did it make you feel?
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Why Great Books Sometimes Fail đ
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