Thought I'd work out loud and show a little bit of a landing page analysis. A local sandwich spot I ate at today, they've gone pretty viral on socials not too long ago, so when I reached this section of the '6 figure freelancer' I thought I'd check out their site as a case study.
Safe to say I think it needs work. That massive low quality photo is a major red flag for me.
I've added some annotations to give you guys some inspiration for your own projects too, and will likely be redesign a new version of this site.
Check it out yourself and feel free to add any other considerations