How web audits changes your approach to get MORE clients

If you're not offering website audits as part of your services, you're leaving serious money on the table.

Website audits aren’t just about pointing out issues; they’re an opportunity to showcase your expertise, build trust, & open the door to larger projects.

Think of it as a sales magnet.

Here are 3 reasons why every web designer and freelance marketer should include audits in their toolkit:

1. Audits Attract Premium Clients

Offering a professional audit positions you as a high-value expert, not just another freelancer. Clients with budget want someone who can spot opportunities and fix underlying problems...not just deliver a pretty design.

2. See it as a paid discovery phase

Think of an audit as a way to get paid to learn about the client’s business, goals, and website. This helps you scope future projects and upsell other services.

3. Show, Don’t Tell

Clients love numbers & tangible results. By delivering a detailed report on what’s wrong and how to fix it, you’re not just talking about your skills - you’re proving them. Whether it’s poor loading times, ineffective CTAs, or a lack of mobile responsiveness, the client sees exactly WHY they need your help.

Aim to deliver value and pitch for a large project and a recurring service such as SEO or digital marketing.

Who's up for a webinar in early-mid February btw? Drop some recommendations below.

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