Google Ads helped this roofing business generate 6 qualified conversions from 100 clicks.
A new roofing business.
100 clicks.
6 conversions.
£307 ad spend.
£51.16 cost per conversion.
This is the reality of launching a brand-new Google Ads campaign.
Many business owners expect perfect results from day one.
That is rarely how Google Ads works.
New campaigns need data.
New campaigns need testing.
New campaigns need optimization.
This roofing campaign has already started generating leads.
Now the focus shifts to improving lead quality and campaign efficiency.
Here is what happens next.
→ Review the search terms.
Remove irrelevant searches.
Expand high-performing keywords.
→ Add more negative keywords.
Reduce wasted clicks.
Improve traffic quality.
→ Optimize bidding.
Increase visibility for searches that are more likely to convert.
→ Improve ad copy.
Write stronger headlines.
Use better calls to action.
Increase qualified clicks.
→ Optimize the landing page.
Make it faster.
Make it easier to contact the business.
Increase conversion rate.
Since this is a new campaign, a higher number of clicks is normal while Google gathers data.
As we continue optimizing the campaign, the goal is to improve traffic quality, reduce wasted clicks, and increase the number of qualified leads over time.
Google Ads is not a one-time setup.
It is a process of testing, learning, and improving.
That is how campaigns become more profitable month after month.
What do you focus on first when optimizing a new Google Ads campaign?
If you want to grow your local business, contact me on WhatsApp for details to discuss. WhatsApp link: https://wa.link/01314613504
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Google Ads helped this roofing business generate 6 qualified conversions from 100 clicks.
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