7h • General discussion
Social Media Tips
The 3 Types of Content You Must Post to Grow a Fanbase and Convert Sales
If you want more sales and real fans (not just empty views), your content needs balance. One lane won’t do it. You need all three working together.
1️⃣ Virality (Top-of-Funnel Attention)
Viral, meme-able content is amazing for reach and awareness. No, it doesn’t always convert directly—but that’s not its job.
Its job is to:
- Pull new eyes onto your profile
- Create curiosity
- Funnel people into binge-watching your content
Think of viral content as the front door.If your educational and personal content are solid, those impressions roll over into trust—and eventually sales.
👉 Views don’t pay bills, but attention is the first currency.
2️⃣ Educational / Value Content (Authority & Trust)
This is where you become the expert.
Pick an avatar. Pick a niche. Pick a lane.(If you’re unsure, this is exactly what we cover in Social Media Mastery.)
My recommendation:
- Choose one peptide you truly believe in
- Go deep, not wide
- Make multiple videos answering:
Repetition builds authority.Authority builds trust.Trust is what converts viewers into buyers.
If you confuse people, you lose them. If you educate them, they follow—and buy.
3️⃣ Personal Content (Connection & Loyalty)
This is the most underrated—and most powerful—content.
Sharing personal experiences, lessons, struggles, and wins is how you:
- Build emotional connection
- Create 1,000 true fans instead of 100,000 silent followers
- Turn viewers into supporters, clients, and advocates
People don’t buy from brands.They buy from people they trust and relate to.
The real goal isn’t massive follower count.The goal is 100 loyal buyers who believe in you and your message.
Final Thought:
Virality gets attention.Education builds credibility.Personal content creates loyalty.
When all three work together, sales become a byproduct—not something you have to chase.
That’s how you build a real brand. 💯
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