Don’t negotiate with terrorist
Here’s a sales lesson that changed everything for me 👇
People who only care about the cheapest price are not your clients.
They’re your biggest headache.
When someone tries to negotiate purely on price, this is exactly how I handle it:
“If quality and safety are a priority, we’re a great fit.
If you’re looking for the cheapest option possible, you may be better off elsewhere.”
And then I stop talking.
Why?
Because customers who ask for discounts will always ask for discounts.
They don’t value the process, the experience, or the standards—you’ll spend more time defending your price than delivering value.
My ideal client:
  • Respects the price
  • Trusts the process
  • Pays without friction
I’m not afraid to lose the wrong customer.
I’m focused on attracting the right one.
Price shoppers cost you time, energy, and margins.
Stand on your value and let them self-select out.
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Lino Aguayo
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Don’t negotiate with terrorist
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