Jul 26 • General discussion
Ready to Turn Your Kitchen Discipline into a Viral Content Engine?
I’ve spent years perfecting recipes and systems that drive a restaurant line—and now I’m packaging that same discipline into a content machine.
Our first track, Viral Recipes & Creator Tools, is live in the Classroom. Over seven concise lessons, we’ll go from hook ideation to shot science, storytelling, distribution, offer design, repurposing, and analytics. You’ll learn how to capture the soul of a dish, craft a narrative that grabs attention, and distribute it in a way that builds your brand and your business.
Here’s the rhythm:
- Day 1: Hook Engineering – Learn the 20 archetypes and draft your own.
- Day 2: Shot Science – Master angles, light, and movement with nothing more than a smartphone.
- Day 3: Story & Stakes – Structure a narrative that turns a plate into a journey.
- Day 4: Platform Distribution – Understand how each platform rewards great content and set your cadence.
- Day 5: Offer Design & CTA – Convert viewers into community members and customers.
- Day 6: Repurposing Engine – Break one piece of content into multiple assets.
- Day 7: Analytics & Iteration – Read the numbers and double down on what works.
If you’re ready to master virality without sacrificing craft, dive into the course today. And if you’re seeing this in Skoolers, you’re welcome to join us—our doors are always open to disciplined doers who want to cook with purpose, create with clarity, and build a brand that lasts.
Let me know your thoughts in the comments, or reach out if you have questions about the curriculum. Let’s get cooking and creating.
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Ready to Turn Your Kitchen Discipline into a Viral Content Engine?
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Systems for the kitchen. Story for the internet. Discipline for the human behind both.
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