If traction feels slower than it should, stop circling āthe perfect nicheā and start observing what people already pay for and quietly wrestle with. Buyers are rarely subtle. Theyāre just polite.
š§¾ 1) Follow the receipts
Money leaves fingerprints. Look for mentions of:
- subscriptions
- paid tools
- renewals
- āI cancelled becauseā¦ā
If cash is changing hands, thereās already demand. Youāre not guessing, youāre reading the trail.
š£ļø 2) Listen for verbs
These words carry intent:
- fix
- automate
- save time
- reduce errors
- streamline
Verbs signal action. Adjectives are conversation fillers. When people speak in verbs, theyāre already halfway to buying.
š ļø 3) Watch workaround rituals
When you see:
- Zapier chains
- messy prompts
- ātemporaryā spreadsheets
- copy-paste routines
ā¦youāre watching someone build a bridge because the proper solution doesnāt exist yet, or hasnāt crossed their path. Workarounds are unmet demand wearing a hi-vis jacket.
āWhere your attention goes, your energy flows.āTony Robbins
š¤ AI PROMPT:
Act as a market ethnographer inside this Skool community.
Goal: Identify what members will pay for next by analysing behaviour.
Context: Review the last 30 posts and top comments in: [paste category link].
Specifics:
- List the top 5 recurring jobs-to-be-done as: Help me ___ so I can ___
- Quote exact verb phrases that signal buying intent
- Identify common workarounds and tools mentioned
- Recommend 3 simple offers that would sell here (title + promise + why)
- Give each offer a Demand Score (1ā10) with one clear reason
šKerry
P.S. Jump into the Classroom and complete Lesson 1 now. It shows you how to turn one buyer signal into a clearer niche, a sharper offer angle and the next asset to build this week.