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Oct '25 ā¢ š§ Smart Questions
š¬Question of the Weekāļø
āIf my niche turns out to be really goodā¦ but also extremely saturated, should I still go for it?ā
š” Short answer:
Yes, if you can bring a sharper angle, a better offer, or a stronger voice.
Saturation doesnāt kill opportunity. Sameness does.
Every ācrowdedā market simply means people are already spending money there. You donāt need a new field, you need a better way to play the game.
š Why a saturated niche is good news:
1ļøā£ Proof of demand.
If thousands of people are selling āfitness for mumsā or āmarketing for coaches,ā thatās a market with money already flowing.
2ļøā£ Gaps always exist.
As Alex Hormozi says ā offers donāt die from competition, they die from mediocrity. The gap is in specificity, value, or belief.
3ļøā£ People buy from people.
Russell Brunson reminds us: your āAttractive Characterā is what they follow. You donāt need the whole niche ā just your tribe within it.
š§ How to stand out in a busy niche:
šÆ Narrow your lens.
Go an inch wide and a mile deep.
Not āfitness.ā ā āStrength training for over-40 dads who hate the gym.ā
Not āmarketing.ā ā āEvergreen email systems for course creators who hate sales calls.ā
š Reframe the story.
Change what people believe, not just what they buy. Give them a fresh philosophy or process that feels like a better way forward.
āļø System beats hustle.
From The E-Myth Revisited: build structure that does the work, not stress that needs doing. Work on your niche, not in it.
š° Make the offer undeniable.
From $100M Offers: stack value, remove risk, and make ānoā feel silly.
š£ļø Be unmistakably you.
From Unscripted: voice, story, and authenticity are the only moats that canāt be copied. Bring them fully.
š Value tip:
If the niche looks crowded, zoom in until it doesnāt.
The riches arenāt in niches ā theyāre in angles.
Ask:
āWhatās missing that only I can bring?ā
š¤ Your turn:
What niche are you exploring right now?
Drop it below ā Iāll reply with one way to reposition it so you can stand out without starting over.
P.S. Every ātoo-crowdedā niche has new room the moment you show up differently.
Thatās your real unfair advantage, not being first, but being distinct. š
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š¬Question of the Weekāļø
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