You don’t need a copywriting degree or have Kris Kristofferson's silver tongue.
You just need this:
The PSA Formula...
I use it everywhere - for sales pages, emails, DMs, lead magnets, even course descriptions.
It works across industries, price points and platforms.
It stands for:
🅿️ Person, Problem, Pain - Who is this actually for? What’s getting in their way? What’s the cost of doing nothing?
🆂 Story, Struggle, Solution - Share a relatable moment that proves you’ve been there. Show the mess, the frustration, the tension. What did you discover, create, or learn that changed the game?
🅰️ Ask for the Sale - Tell them exactly what to do next, and what will happen when they do.
And if you use it properly, your copy stops sounding like a pitch… and starts reading like truth.
And best of all?
You'll learn all about PSA inside the 5-Day Challenge. (Update: I'm recording Day 3 tomorrow)
PLUS!!!
👀 Inside the 5-Day Funnel Challenge, you’ll uncover how to:
- 💸 Make your price feel like a bargain
- 🛡️ Build instant trust with one simple shift
- 📣 Use proof even if you have none
- ❓ Stop objections before they start
We break it all down in FIVE focused days.
Drop your start date below to commit:
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👍 30th June 2025