BUILDING AN EMAIL LIST FROM SCRATCH DAY 4- Social Funnel + Content Creation

Now that the back-end is in place we can start on the social funnel. This is how someone goes from a complete stranger to exchanging something of value with you (first their attention and then their email.) That is the AMAZING life-changing point of marketing — to transform someone from one way of seeing something to another.

You can take someone from thinking their life is worthless to feeling hope and then, actually guide them to things they never even thought were possible for them. It’s so special. A social funnel starts with… social media lol

✔️ DAY 4 ACTIONS ✔️

1. Set-up manychat so when someone comments on a piece of content, it’s automatically sends them the freebie. We don’t have to do it manually, which helps us help them at scale. You can copy my flow template here.

2. Brainstorm the pieces of content to create based on the solution we provide/outcome they desire.

My ideal customer's problem is they can’t figure out what to sell to make money online. The content I create is meant to give them an AH HA and then guide them to my next thing (opt-in.)

I do this by bringing up the mistake they are making/the way they are currently trying to solve the problem that isn’t working and then 1-3 Steps to solve that. They will then think “okay now what…” or “how?” That is where your thing comes in…

MISTAKES

PAIN OF MISTAKE

PLEASURE OF FIX

WHAT NOT HOW STEPS

EX.

MISTAKE= Selling what their coach is selling. It doesn’t work because they are different.

PAIN OF MAKING MISTAKE = Doesn’t sell and feeling like a failure/doing something wrong.

PLEASURE OF FIXING MISTAKE = Having fun and it works

WHAT NOT HOW =