The World Cup? This is not a soccer Skool, is it? No, you're in the right place. But let me explain.
The World Cup is huge around the world. As much grief as the organizers, FIFA, get for their money grabbing tactics, high ticket prices, and...well, this is not a soccer school, so back to the story. The World Cup brings all kinds of people together, makes soccer fans (even temporary ones) out of people who never watched soccer before. (It's really futbol, but I digress. Again.)
When does this happen in the book world? Think about Dungeon Crawler Carl. A lit RPG that is not a super popular genre has masses of people reading and listening to the audiobooks. It's drawn people together, and you know a fan when you hear, or see a bumper sticker that says, "dammit donut!"
Can your book do the same thing? Sure it can! Dungeon Crawler Carl is not the best written series in the world. But it has several things we can imitate.
Originality. This is not a common, troped up idea, but there are tropes used. It's an outlier, and truly unique.
Authenticity. This series has funny moments, and moments that are just plain raw. The characters are not deep (until later in the series) but they struggle with real life problems in the context of a game.
Great characters: Speaking of characters, from Carl to the announcer "NEW ACHIEVEMENT" the characters are original, each is unique, and all of them have a distinct role and voice.
We could do an entire analysis (maybe we should?) of the stories and the series in a variety of ways. But this also proves something.
We said on our podcast that an author needs a few things to create a successful career today. The first is an audience. The second is a backlist. The third is a platform. Dungeon Crawler Carl and the author have all three of those things.
They were intentionally built. Not accidents. And you can do the same thing if you look at your career as an author intentionally. But it all started with the key element. A great story.