5d • General discussion
Marketing Copy 101
Most businesses write copy like this:
- This is what I do
- This is what it does
- This is why it’s cool
The problem?
👉 It’s all about you.
Good marketing copy flips the lens. It speaks directly to what your customer cares about:
- This is what you’re facing
- This is how I can help you solve that
- This is what makes me different
- This is why this product is right for you
- This is my promise
💡 Gem Drop: Your customer doesn’t care about what you do… they care about what it does for them.
Find this in the advanced marketing classroom
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Marketing Copy 101
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