How to "save" a caption structure/style so the AI remembers it and generates fresh captions each time without copying the same one

Claude

Option 1: Use a Project (best method)

Go to claude.ai and create a New Project
Inside the project, open Project Instructions
Paste your caption structure there, something like:

"Always write captions following this structure: [Hook line] + [2-3 lines of value/story] + [CTA]. Tone: conversational, no hashtag spam, end with a question. Never repeat the same opening."

Every conversation inside that project will follow this automatically.

Option 2: Start each chat with a style prompt

Paste a "style brief" at the top of the conversation once, then just ask for captions normally after.

ChatGPT

Option 1: Custom Instructions (always on)

Click your profile icon > Settings > Personalization > Custom Instructions
In the "How should ChatGPT respond?" box, paste your caption structure/rules
This applies to every conversation automatically, no need to re-paste

Option 2: Create a GPT (most powerful)

Go to chatgpt.com/gpts > Create
In the instructions, define the exact caption structure, tone, and rules
Save it and use that GPT every time you need captions
You can even give it your brand voice examples

Option 3: Start a long thread and pin it

Keep one ongoing ChatGPT conversation for captions. The context stays alive and it "learns" your style as you go. Not ideal long-term but works for short campaigns.

The Real Power Move (for both)

Give it 3-5 example captions you've already approved and say:

"These are captions I love. Extract the structure, tone, and style from them. Use this as your framework going forward, but write every caption fresh."

This way it reverse-engineers your style rather than you having to describe it.

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